MegaGroup buys German irrigation specialist Reber Beregnung

MegaGroup has completed the take-over of the German irrigation specialist Reber Beregnung, with their office and warehouse in Frankenthal, Germany. The take-over fits the ambition of the Group wanting to become a top-5 player in all their core-sectors in Northern Europe and the strategy of acquiring leading companies in the market to achieve that. With this take-over MegaGroup grows their position in the German irrigation market.

Accelerate growth in Germany
Bernard Verburg, CEO MegaGroup: “We see the acquisition as an effective way to accelerate our strategic ambitions in Germany. With Reber, we acquire one of the leading players in horticulture and landscaping irrigation in Germany, with a loyal customer base. Frank Reber is a passionate and knowledgeable irrigation expert and jointly we will further develop our customer offering”. Because of strong awareness of their name in the market, Reber will keep on operating under their own name. They will also keep on servicing their customers from the existing sales office and warehouse in Germany.

About Reber
Over the past 30 years, Reber have established themselves as an authority in Germany when it comes to horticulture and landscaping irrigation. The latter they achieve as importer of the Hunter-branded irrigation products. Reber’s customer base consists predominantly of professional end-users such as farmers, growers and of resellers. Frank Reber, CEO Reber: “Together MegaGroup and Reber are stronger. In that way we can innovate better and are even more relevant to current and future customers”. Reber, located in Frankenthal, Germany, offer a full unburdening supply solution to its customers: from one-stop shop selling to advise on design and active support in installing. There is a strong overlap in assortment with the other MegaGroup companies.