With a lack of access to clean water, communities are deprived of strength and vitality. They can’t grow their food, they can’t stay healthy, they can’t stay in school and they can’t keep working. The crazy thing is, our planet has fresh water. We just need to help people get it.
So, whilst we at MegaGroup are about Bringing Water to Life by selling water solutions to our customers, we have aligned our strategy to give back to the environment and unlock the potential of communities through safe water.
By installing a solar powered borehole we reduce the time spent to fetch water. This will increase the time to grow food, allow them to stay healthy, give boys and girls equal opportunity to go to school in order to improve the economical situation in this lifetime. Putting an end to global poverty for good.
Waterstarters, a social enterprise
We can’t maximize impact alone, especially not from a distance. We have therefore jointly set up the program with AMREF Health Africa, an NGO which teams up with African communities to create lasting health change.
Contrary to the traditional NGO model, WaterStarters takes the approach of a social enterprise. A social enterprise is a business that uses the power of commerce to have a positive impact on the local economy. Its organization rests on four key pillars:
- Are led by an economic, social, cultural or environmental mission consistent with a public or community benefit;
- Trade to fullfil that mission;
- Derives a substantial portion of their income from trade; and
- Reinvest most of their profit/surplus in the fullfilment of their mission.
Lessons learnt from empirical studies have shown that inclusion of community households improves the longevity of an installation. The boreholes we install are therefore delivered through a collaborative financial effort between the private, NGO and local to increase community well-being through the delivery of fresh water. In this manner we aim to increase a sense of responsibility and empowerment by not just giving communities.
Rather than picking communities to support, we focus on making communities organize themselves by communicating criteria which they need to adhere to. The primary is that hat the community needs to invest ≥ 15% of the starting capital for an installation.